With a deep business background in general management, eCommerce, new business, sales and marketing, Sharon is well suited to her current roles as both marketing advisor to and investor in A Tale of Two Cities.
In addition to her work with the show, Sharon is an angel investor and Principal of The Fordham Group, an early investment company focusing on investments in the technology area.
Previously, she was CEO and Board member of the highly successful, award-winning eCommerce start-up WeightWatchers.com, Inc., where she oversaw rapid growth, leading the company to almost $80 million in sales, strong profitability and cash flow, and the #6 position among online subscription sites, all in just three years. Recently, WeightWatchers.com was bought by the licensor, Weight Watchers International, at a significant premium due to the value that was created.
Prior to her time as CEO of WeightWatchers.com, Sharon held several executive positions at Nabisco, including President of Global eBusiness, President of the LifeSavers Company (Nabisco subsidiary) and Senior Vice President of marketing for Nabisco's flagship division, the Nabisco Biscuit Company.
While at Nabisco, Sharon pioneered the emerging advertising genre of "advergaming", with the launch of Nabisco's industry-leading gaming web sites, Candystand.com and Nabiscoworld.com. Candystand.com was deemed so innovative and successful, it was ultimately rendered into a Harvard case study. Sharon also led Nabisco's entry into eCommerce with the 2000 launch of NabiscoGifts.com.
Other notable accomplishments include the development and introduction of several new products that are now household names, such as Ritz Bits, Teddy Grahams, SnackWell's, Ice Breakers gum and Creme Savers candy. These were all selected as "New Products of the Year" by several industry-leading organizations, such as the American Marketing Association and Business Week.
Sharon earned a bachelor's degree from Douglass College at Rutgers University and an MBA from the Wharton School of Business at the University of Pennsylvania.